University of Wisconsin–Madison
The shoreline of Lake Mendota shows off its colorful fall foliage in the University Bay Marsh area on an autumn day.

What is the Baraboo Community Like?

Baraboo is a welcoming and vibrant community located about 45 minutes north of Madison. With a population of approximately 12,500 residents, Baraboo offers the charm of a small rural town while continuing to grow and evolve as a regional hub for families, businesses, and outdoor recreation.  

The city’s historic downtown square serves as the heart of the community. Throughout the year, residents and visitors gather for farmers markets, summer concerts, community festivals, and local events. The square is also home to locally owned restaurants, coffee shops, boutiques, and specialty stores that give the downtown area its distinctive character.  

Circus acrobats perform on hanging rings on stage with dark background.

History, Arts, and Culture

Baraboo has a unique place in American cultural history as the original home of the Ringling Brothers, whose legacy lives on at Circus World Museum. The museum preserves the history of the American circus and hosts performances, exhibits, and community events throughout the year.  

The arts thrive in Baraboo. The beautifully restored Al Ringling Theater, built in 1915, is an active center for performances, film screenings, and community arts programming. Together, these historic landmarks help create a vibrant cultural environment with a small-community feel.  

Outdoor Recreation

Baraboo is widely known for its exceptional access to outdoor recreation. Just minutes from downtown is Devil’s Lake State Park, one of Wisconsin’s most popular parks. The park offers hiking, rock climbing, swimming, fishing, camping, and breathtaking views from the quartzite bluffs that surround the lake.  

The area is also home to the International Crane Foundation, a globally-recognized conservation organization dedicated to protecting crane species and wetlands around the world. Residents and visitors can explore the foundation’s beautiful grounds while learning about wildlife conservation.  

Families in the community also enjoy the Ochsner Park Zoo, a small but beloved local zoo located along the Baraboo River.  

Students take a trip to Devil’s Lake State Park in Baraboo, Wisconsin.
Family having fun on inner tube at waterpark during summer.

Close to Wisconsin’s Favorite Destinations  

Baraboo’s location places residents near several other popular destinations. The city is a short drive from Wisconsin Dells, known for its entertainment, restaurants, water parks, and recreation opportunities. This proximity allows residents to enjoy additional dining, shopping, and entertainment while still living in a quieter rural community.

Training in Baraboo and Madison   

Residents in the Baraboo Rural Training Track experience the best of both environments. First-year residents spend much of their time in Madison while beginning their continuity clinic in Baraboo. Second-year residents transition fully to Baraboo for their rural training experience.  

Madison, Wisconsin state capitol building and dusk.

Learn More About the Area

For additional information about Baraboo and the surrounding region, explore the following resources: